Why is emerging marketing important?

“Culturally sensitized towards different people in different locations and learnt how to interact with them.”

I have more than 23 years of experience in the Global IT&T Industry (ICT). Among other accomplishments, I led Tata Communications’ strategy for Emerging Markets, and more recently led the Global Enterprise Solutions segment and identified that these areas of globe- Asia, the Middle East, and Latin America need me.

But the question arises what is emerging marketing and why it is important?

Emerging markets are economies that are moving towards becoming what are known as ‘developed markets’. This usually takes place as they become more industrialized and embrace free market economics. Conversely, examples of emerging markets would be countries across the Asia-Pacific region and Latin America, such as Indonesia, Chile and Vietnam. Developing economies do not yet meet the criteria to be considered ‘developed’. They usually have lower levels of liquidity, less well established markets and lower levels of per-capita income. The opposite is true of developed economies.

Crucially, emerging markets will help the global economy to grow.Growth and development can eventually lead to developing economies overtaking those which are considered to be more advanced. A prime example is that India overtook the U.K. in terms of GDP at the end of 2016.

I found that” Businesses need to innovate to remain successful” that’s why shaped different attitudes and behaviours among countries, and it is essential for management to understand common human side issues. These issues include:

• Develop interest among the people to work and employment
• Leadership and motivation
• Culture and individuality in workplace

Develop interest among the people to work and employment:

From the last few decades, I found that after the evolution of computers and the internet, new generations have evolved in emerging markets. International trade has boomed and market competition is tougher than ever. Raised on the same interactive technology, movies, and videogames as their counterparts in developed countries, members of this new generation of technical professionals are much more like their developed-world peers than past generations seem to have been. I have found that ever since the movie, picture, internet computer has come in this kind of technological market, we have had a lot of change, a lot of theoretical changes have been made in fundamental changes and engineering changes. we are watching women in every field.they are very much keen to learn technology, they are getting the opportunity to do different types of research catalysed by rising education levels along with corresponding increases in income and health, increasing numbers of engineers and technical professionals, and growing numbers of women entering the managerial and technical ranks. Just like technical professionals in advanced economies, emerging market professionals vary in what motivates them at work. In the leadership workshops I led, although there were some participants with bureaucratic attitudes, it has also led to big companies, showing them how to work and build relationships with employees and I found that the younger generation today is skilled in the work of young people.

The slogan finds its way on its own. They need only proper guidance which I have always been and will continue to do because I believe in “How you can help a lot of people grow and blossom is what keeps me going”.

Leadership and motivation:

“The way your leaders communicate and interact with employees, what they communicate and emphasize, their vision for the future, what they celebrate and recognize, what they expect, the stories they tell, how they make decisions, the extent to which they are trusted, and the beliefs and perceptions they reinforce.”

Motivation is a goal-oriented characteristic that helps a person achieve his objectives. It pushes an individual to work hard at achieving his or her goals. An executive must have the right leadership traits to influence motivation.I should keep an open perspective on human nature. Knowing the different needs of subordinates will certainly make the decision-making process easier. Remember, “To become an efficient leader, you must be self-motivated”. You must know your identity, your needs and you must have a strong urge to do anything to achieve your goals. Once you are self-motivated, only then you can motivate others to achieve their goals and to harmonize their personal goals with the common goals of the organization. It results in an exceptionally motivated and committed workforce.

Culture and Individuality in the Workplace

Culture is the character and personality of your organization. It’s what makes your business unique and is the sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. I always maintained Positive workplace culture attracts talent, drives engagement, impacts happiness and satisfaction, and affects performance. The personality of your business is influenced by everything. Leadership, management, workplace practices, policies, people, and more impact culture significantly.

Working in global markets, managers also need to be aware of societal factors that affect business relationships. People are generally more open and trusting in societies where corrupt practices are punished and contracts are protected. In emerging markets, except Europe and the United States often stay together rather than making an effort to socialize with local managers to develop trust. The biggest mistake organizations make is letting their workplace culture form naturally without first defining what they want it to be. As a leader, I always give Clarity of mission, vision, and values and whether they honestly reflect the beliefs and philosophies of my organization, how inspiring they are to your employees, and the extent to which the mission, vision, and values are stable, widely communicated and continuously emphasized. Objects, artifacts, and other physical signs in your workplace.

Why invest in emerging markets?

Emerging markets are attractive because they tend to grow faster than their developed counterparts. Economic growth since the 2007/8 financial crisis has been very stagnant in Europe and America, while investors have had to deal with very low-interest rates and other factors that have made growth a very slow process. In contrast, developing economies can offer excitement and promise because they can offer growth. Investment can help corporate profits, which means stocks go up too.

This can then lead to further investment which leads to more opportunities in a positive feedback loop. When a country is becoming more industrialized it will be spending vast sums on infrastructure and other aspects that can encourage large amounts of foreign investment, leading to rapid growth and expansion in liquidity and capital. Industrialization can also have a myriad of benefits in terms of increasing the labor force for industries like manufacturing, which then leads to greater numbers of exports.

“Business growth is the combination of many factors interdependent on each other. Experience plays a bigger role in understanding that interdependence”